The Vibration of Words

BLog The ‘Vibrational Resonance’ of Words: How Metaphysics Affects Your Marketing Results As someone who has been a direct response marketer for 23 years and a student of mysticism, what I’ve witnessed over the years is that there’s WAY more to...
The Power of Bullet Points

The Power of Bullet Points

BLog The Power of Bullet Points  I LOVE, LOVE, LOVE bullet points! Get them right and they sell up a storm. The first thing to consider when writing bullet points is this:  They need to be benefit-focused NOT feature-focused. (This is very important so be sure to burn...
How to Write a LinkedIN Article that Goes Viral

How to Write a LinkedIN Article that Goes Viral

BLog How to Write a LinkedIN Article that Gets 1500+ Views and 38 Opt-Ins? 5 of My Writing Secrets Right now, most people on LinkedIn get anywhere between 50 and at the most 300 views on their LinkedIn articles. 10% or so of those people will like your article and...